Built for your kind of site

A burst pipe at 7am. The assistant needs your area, your hours and a number.

Also covers: plumber, emergency plumber, electrician, heating engineer, boiler repair, hvac

Someone stood next to a car that will not start. The assistant needs one number.

Also covers: garage, mechanic, car repair, auto shop, mot centre, tyre fitter

A homeowner with three quotes and one evening to compare them.

Also covers: builder, building firm, general contractor, loft conversion, extension builder, renovation company

A recurring booking is a perfect agent task — if your terms are readable.

Also covers: cleaning company, domestic cleaner, office cleaning, end of tenancy cleaning, carpet cleaning, window cleaner

Someone asks an assistant for a Saturday appointment. Your hours are in an image.

Also covers: dentist, dental, dental clinic, orthodontist, endodontist, periodontist

The timetable is a booking widget. To an assistant, the timetable is blank.

Also covers: gym, fitness studio, pilates, reformer, yoga studio, crossfit box

Someone scrolling between appointments wants a price and a slot, now.

Also covers: hair salon, barber, barbershop, beauty salon, nail bar, nail salon

A frightened owner at 11pm asking who is open and what an emergency costs.

Also covers: vet, veterinary surgery, animal hospital, emergency vet, out of hours vet, pet clinic

Someone deciding whether to ask for help at all, on a phone, at midnight.

Also covers: therapist, counsellor, psychotherapist, cbt therapist, psychologist, couples counselling

A shopping agent compares three retailers in one turn. Two publish price; one does not.

Also covers: online store, ecommerce, e-commerce, webshop, retailer, boutique

Someone asks what is in stock nearby today. Your stock is a photo on Instagram.

Also covers: local shop, bike shop, bookshop, hardware store, garden centre, pet shop

Allergens, provenance and shipping windows — three facts, all in a PDF.

Also covers: coffee roaster, tea merchant, bakery, chocolatier, cheesemonger, butcher

A shopper on a phone, mid-scroll, mid-doubt about size and returns.

Also covers: clothing store, apparel brand, menswear, womenswear, boutique, streetwear

A researcher comparing you against a marketplace on specifications alone.

Also covers: electronics shop, gadget store, computer shop, pc parts, hi-fi retailer, audio shop

A buyer who followed you off a marketplace and needs a reason to stay.

Also covers: handmade, maker, craft seller, ceramics, pottery studio, jewellery maker

A buyer comparing the same model across five dealers in one question.

Also covers: car dealer, used cars, car showroom, van sales, motorbike dealer, vehicle sales

An assistant is summarising your expertise. It can only summarise what it can read.

Also covers: law firm, solicitors, attorney, barrister chambers, legal practice, conveyancing

Deadline season, a specific question, and a fee page that says 'bespoke'.

Also covers: accountant, bookkeeper, cpa, chartered accountant, tax adviser, payroll bureau

A gorgeous site that says nothing a machine can repeat back.

Also covers: marketing agency, brand studio, design studio, creative agency, web design agency, seo agency

A buyer with six listing tabs open, asking an assistant to do the comparing.

Also covers: estate agent, letting agent, realtor, property management, rental agency, commercial property

A comparison question where every competing answer is a structured product.

Also covers: insurance broker, commercial insurance, liability cover, business insurance, insurance agency, mortgage broker

Job boards are the most machine-shaped content there is — and the most often hidden.

Also covers: recruiter, recruitment agency, staffing agency, headhunter, executive search, temp agency

The menu is a PDF, the hours are in a footer image, and dinner is in two hours.

Also covers: restaurant, cafe, coffee shop, bistro, pizzeria, takeaway

The aggregator answers for you, because the aggregator publishes facts and you publish mood.

Also covers: hotel, guest house, bed and breakfast, boutique hotel, inn, hostel

Capacity, dates and hire fee — the three things every enquiry asks and the page never says.

Also covers: event venue, wedding venue, conference centre, meeting rooms, coworking space, exhibition hall

Trip planning is the flagship use case for assistants. Most operators are unreadable.

Also covers: travel agency, tour operator, guided tours, walking holidays, adventure travel, cycling tours

The aggregator takes a third of the order. The assistant could send it direct.

Also covers: takeaway, food delivery, pizzeria, curry house, chinese takeaway, kebab shop

Your archive is the training set. Decide the terms deliberately, then be citable.

Also covers: news site, newspaper, magazine, local news, trade publication, online journal

One person, a strong archive, and no map to it.

Also covers: personal blog, writer site, essayist, newsletter, substack alternative, digital garden

Forty minutes of excellent audio, and nine words of text on the page.

Also covers: podcast, audio show, interview show, video series, youtube channel, webinar series

A site built entirely of images, being read by something that cannot see.

Also covers: photographer, wedding photography, portrait studio, videographer, commercial photography, product photography

A high-consideration purchase decided by whoever answers the questions plainly.

Also covers: wedding planner, event planner, event management, party planner, corporate events, venue styling

Events are dated, ticketed and priced. They should be the easiest thing to publish.

Also covers: music venue, gig listings, band website, promoter, nightclub, comedy club

Curriculum is text. It is also the part most often locked behind the login.

Also covers: online course, e-learning, training provider, certification course, bootcamp, cohort course

Admissions questions are seasonal, high-stakes and almost entirely factual.

Also covers: school, independent school, primary school, secondary school, nursery, preschool

Someone needs help tonight, or wants to give. Both are one readable fact away.

Also covers: charity, nonprofit, community group, food bank, support group, church

You are being compared right now, by something that cannot read your pricing table.

Also covers: saas, b2b software, software product, subscription software, crm, project management tool

Your docs are the product, and a coding agent is now their heaviest reader.

Also covers: developer tool, open source project, cli tool, sdk, library docs, api client

An agent found your product and could not work out how to call it.

Also covers: api product, api first, developer platform, openapi, rest api, graphql api

If your own site is unreadable, that is the portfolio piece an agent reads.

Also covers: web design agency, development studio, digital agency, branding studio, ux agency, product design studio