AI readiness for takeaways and food delivery

The aggregator takes a third of the order. The assistant could send it direct.

C3M4E3E1D2

The moment

Hassan, who runs two takeaway kitchens

Someone asks an assistant which nearby places deliver to their postcode right now, and whether there is a vegan option under a tenner.

What the agent needs: Delivery area, current opening state, menu items with prices and dietary tags.

What actually happens: The menu is a PDF, delivery hours differ from the aggregator's, and dietary information is only on the aggregator's listing. The assistant orders through the aggregator, at a 30% commission.

Which dimensions decide it, and why

AIScan grades five dimensions. These are the ones that carry the outcome for this kind of business.

Content

A text menu with prices and dietary tags is the highest-return page a takeaway can publish, and it is a PDF on most of them.

Commerce

Menu items are priced products. Menu and Offer markup, plus a delivery area, is what lets an assistant recommend ordering direct.

Capabilities

An ordering page with a real URL means the agent can hand the customer straight to your checkout rather than the platform's.

The checks that matter here

Fix guides: /docs/checks/content · /docs/checks/commerce · /docs/platforms/wordpress

Most sites like this run on WordPress — read the WordPress playbook for where each fix lives.

Questions we get asked

Why bother when the aggregator brings the orders?

Because assistants are starting to answer 'order direct' when direct is readable, and direct keeps the commission.

Our menu is a PDF the designer made. What now?

Publish the same menu as an HTML page with prices. It is the single change with the biggest effect here.

Do dietary tags matter?

They are one of the most common qualifiers in food queries. Vegan, gluten-free and halal as text put you in filtered answers.

Our hours differ from the aggregator's. Is that a problem?

Yes — conflicting hours make an assistant distrust the source. Make your own site authoritative and consistent.

Should we publish a delivery radius?

A postcode list or radius in text and in areaServed. 'Call to check' is not an answer an assistant can give.

How do we check?

Free scan at aiscan.site; look at C3 for the menu and M4 for the prices.

Scan your site and see where you actually stand

Free, no account, about twenty seconds. The report names every failing check by ID, shows the evidence we found, and gives the fix for your platform — plus a hand-off prompt you can paste straight into Claude Code or Cursor.

Run a free scan npx aiscan-cli yoursite.com

Prefer to read first? Browse every check we run or the guide library.

Next in Food, travel & hospitalityAI readiness for restaurants and cafés

Also covers: takeaway, food delivery, pizzeria, curry house, chinese takeaway, kebab shop, burger joint, sushi delivery, meal prep service, ghost kitchen, food truck, sandwich shop, bakery delivery, catering, dark kitchen.