AI readiness for wedding and event planners

A high-consideration purchase decided by whoever answers the questions plainly.

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The moment

Marta, a full-service wedding planner

A couple asks an assistant which planners work in a region, what full planning costs versus on-the-day coordination, and how far ahead to book.

What the agent needs: Service tiers, price basis, coverage area and lead time.

What actually happens: Tiers are described in a slideshow, pricing is 'bespoke', and the coverage area is implied by the photographs. The assistant explains the general market and names nobody.

Which dimensions decide it, and why

AIScan grades five dimensions. These are the ones that carry the outcome for this kind of business.

Content

Service tiers, what each includes and where you work are the comparison fields. Slideshows and testimonial carousels carry none of them into the fetched HTML.

Commerce

A percentage, a day rate or a starting fee makes a bespoke service comparable. Fully bespoke with no anchor reads as unpriced and gets skipped.

Discoverability

One page per service tier and per venue region, all in the sitemap, is how a planner gets named for a specific query rather than described generically.

The checks that matter here

Fix guides: /docs/checks/content · /docs/checks/commerce · /docs/platforms/wordpress

Most sites like this run on WordPress — read the WordPress playbook for where each fix lives.

Questions we get asked

Our work is bespoke. Can we really publish prices?

Publish the basis — a percentage of budget, a minimum spend, a coordination day rate. It anchors the comparison without quoting a job you have not scoped.

Do testimonials help?

As text with Review markup, yes. As a JavaScript carousel from a third-party widget, no.

Should we list venues we work with?

It is one of the strongest pages you can publish, because venue-plus-planner is a very common query shape.

How much detail should each tier have?

Enough that someone could decide without contacting you: what is included, hours, meetings, what is not covered.

Is a blog worth it in this market?

Planning-advice posts are heavily cited, and citations here carry unusual weight because the reader is early in a long decision.

Where do we start?

Write the tiers as text with prices, then scan at aiscan.site to confirm they are in the served HTML.

Scan your site and see where you actually stand

Free, no account, about twenty seconds. The report names every failing check by ID, shows the evidence we found, and gives the fix for your platform — plus a hand-off prompt you can paste straight into Claude Code or Cursor.

Run a free scan npx aiscan-cli yoursite.com

Prefer to read first? Browse every check we run or the guide library.

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Also covers: wedding planner, event planner, event management, party planner, corporate events, venue styling, florist, celebrant, toastmaster, catering hire, marquee hire, conference organiser, festival organiser, wedding coordinator, event production.