AI readiness for therapists and counsellors

Someone deciding whether to ask for help at all, on a phone, at midnight.

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The moment

Elena, an independent CBT therapist

Someone who has been putting off getting help asks an assistant which local therapists work with anxiety, take evening sessions, and are accredited.

What the agent needs: What do you specialise in, are you registered with a body, and what does a session cost.

What actually happens: The specialisms are in a rotating banner, the accreditation is a logo image, and fees are 'discussed at the initial call'. The assistant lists three practitioners who published all of it plainly.

Which dimensions decide it, and why

AIScan grades five dimensions. These are the ones that carry the outcome for this kind of business.

Content

Specialism, modality, registration and fee are the four facts this decision turns on. Publishing them as text with Person and MedicalBusiness markup is the whole job.

Discoverability

Single-practitioner sites often have no sitemap at all, so the specialism pages that would win the query are never fetched.

Content

Heading structure matters unusually much here: a page that answers one question under a clear H2 is the shape assistants quote from.

The checks that matter here

Fix guides: /docs/checks/content · /docs/checks/discoverability · /docs/platforms/wordpress

Most sites like this run on WordPress — read the WordPress playbook for where each fix lives.

Questions we get asked

Is it appropriate to be findable by AI assistants for this work?

The person searching has already chosen the channel. Being readable simply means the accurate, accredited option appears instead of a directory listing with stale details.

Should I publish my fees?

A fee or a range removes the biggest reason people delay contact, and it is the field an assistant will otherwise report as unknown.

How do I signal accreditation?

Name the body and your registration number in text. A logo image tells a model nothing.

Do I need a page per specialism?

If you genuinely work across several, yes — one page each, with real detail, all in the sitemap.

What about client confidentiality?

Nothing here involves client data. This is about the public description of your practice being machine-readable.

Where do I start?

Scan your site free at aiscan.site and fix whatever C3 and E3 report first — that is the served-text problem.

Scan your site and see where you actually stand

Free, no account, about twenty seconds. The report names every failing check by ID, shows the evidence we found, and gives the fix for your platform — plus a hand-off prompt you can paste straight into Claude Code or Cursor.

Run a free scan npx aiscan-cli yoursite.com

Prefer to read first? Browse every check we run or the guide library.

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Also covers: therapist, counsellor, psychotherapist, cbt therapist, psychologist, couples counselling, family therapy, grief counselling, addiction counsellor, life coach, mental health practice, hypnotherapist, child therapist, trauma therapy, online therapy.